My Goals Are Bigger Than Yours: Vernissage Arthur Cordier
There will be an efficient plant from a communication agency.
I worked in an advertising agency,
I hate advertising.
From the experience remained a constant interest in the study of urban space and commercial trickery – better known in French as roublardise; using the language of communication against itself in a parasitic and often tautological manner.
My practice tackles the logics and aesthetic of bureaucracy, entrepreneurship and efficiency through relational, situational and contextually-specific works. I reflect on the economy of artistic practice in a production-driven society.
By revealing the economic orientation of urban spaces, and highlighting the omnipresence of commercial resources. I use the effectiveness of communication to reveal, underline and counteract its everyday functioning.
How does artistic practice engage in a world driven by productivity and the monitoring of efficiency?
My Goals Are Bigger Than Yours
This project is part of Season #5 in Off the, Grid: My Goals Are Bigger Than Yours, organized by artists David Ghelli Santuliana, Valentino Russo, Cathleen Owens, Carmen Dusmet Carrasco & Arthur Cordier.