13.05.2022, 14:00—19:00
My Goals Are Bigger Than Yours: Vernissage Arthur Cordier

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There will be an effi­cient plant from a com­mu­ni­ca­ti­on agency.

Arthur Cordier


I wor­ked in an adver­ti­sing agency,

I hate advertising.

From the expe­rien­ce remai­ned a con­stant inte­rest in the stu­dy of urban spa­ce and com­mer­ci­al tric­kery – bet­ter known in French as rou­blar­di­se; using the lan­gu­a­ge of com­mu­ni­ca­ti­on against itself in a para­si­tic and often tau­to­lo­gi­cal manner.

My prac­ti­ce tac­kles the logics and aes­the­tic of bureau­cra­cy, entre­pre­neur­ship and effi­ci­en­cy through rela­ti­o­nal, situ­a­ti­o­nal and con­tex­tu­al­ly-spe­ci­fic works. I reflect on the eco­no­my of artis­tic prac­ti­ce in a pro­duc­ti­on-dri­ven society.

By reve­a­ling the eco­no­mic orien­ta­ti­on of urban spa­ces, and high­ligh­ting the omni­pre­sen­ce of com­mer­ci­al resour­ces. I use the effec­ti­ve­ness of com­mu­ni­ca­ti­on to reve­al, under­li­ne and coun­ter­act its eve­ry­day functioning.

How does artis­tic prac­ti­ce enga­ge in a world dri­ven by pro­duc­ti­vi­ty and the moni­to­ring of efficiency? 


My Goals Are Bigger Than Yours

This pro­ject is part of Season #5 in Off the, Grid: My Goals Are Bigger Than Yours, orga­ni­zed by artists David Ghelli Santuliana, Valentino Russo, Cathleen Owens, Carmen Dusmet Carrasco & Arthur Cordier.